Have you seen the amazing Shark Week Ad on YouTube yet? If you haven't here is a video of the interactive full page ad.
Discovery Channel has been trying to "bait" viewers through social media for it's Shark Week series. They have went all out this year for their YouTube ad campaign which is extremely creative. This ad features SNL comedian Andy Samberg as the Chief Shark Officer for Shark Week. The interactive ad appears on YouTube's homepage and prompts you to wake up Andy Samberg who is sleeping, once you wake up Adam he tells you to click "watch now" to watch shark week clips. When you click the watch now button that's when the real fun begins, you are taken a page that looks like a normal YouTube page but it really isn't, it's actually a flash or html 5 page.
The ad shows a normal YouTube page with a video of Andy Samberg talking but then the page starts to collapse as something is ramming it from behind. Water starts dripping on the page and the page breaks apart to reveal a Shark who then furiously moves forward toward the viewer and the background becomes an underwater scene with Sharks swimming in the background. A series of videos then rise up from the water. At the bottom of there are social media links to Facebook and Twitter, accompanying these links is a Shark fin that follows your mouse cursor which is very cool. There is also a collage of comments from YouTube users about Shark Week.
Discovery did an amazing job on this ad, it's definitely one of the most creative and visually appealing ads I've seen online.
Sunday, July 31, 2011
Discovery Shark Week's Amazing Interactive YouTube Ad
3 comments:
I have to agree with you. I'm not a particularly avid fan, but I have to admit that the Discovery Channel pulled out all the stops with this ad. I can think of a few companies that would do well to follow this example.
seo reseller
That has got to be one of the more creative ads I've seen in a while. If anyone ever wanted to draw the attention of people outside their usual audience, this is one way to do it.
dentist seo
That is one great viral video to have such an immense social media following. No wonder a lot of dental websites are making strides to be on that same direction.
Post a Comment