YouTube's New Layout and Movie Rentals

YouTube has been making major changes to it's layout and look. The company has been on a mission to decrease cost and become more profitable. Layout Changes have been made to lower server bandwidth costs and a new revenue source has been added. The browse video section of the site has been revamped for easier navigation, with popular videos being places under their respective categories.
I personally think the changes made are very good and will definitely make the site more user friendly.

YouTube has been struggling to make a profit for years and is now hoping to solve this problem with the YouTube Store. Users will be able to rent movies and TV shows on YouTube at their leisure in true Netflix fashion. This is a great addition to the site's feature and will hopefully help their revenue to grow. While many have been upset and criticized all the changes YouTube has been making, I think the finished product looks good. I await to see YouTube's next quarterly revenue report.

Old Spice Ads go Viral - Old Spice Guy responds

Old Spice's new marketing campaign is genius, they have successfully created Ads that have gone viral and created a recognized face/character "Old Spice Guy" played by actor Isaiah Mustafa. Old Spice Ads and Old Spice Guy are one of the most buzz trending topics on the web now. The Ads are humorous and although silly in many ways, they sell very well. The Ads use sex, humor, heightened reality, and an array of props. The Ad campaign was launched in February 2010.

Old Spice made another smart move by making video responses to popular bloggers, twitter users, talk show hosts, celebrities, and regular people who have talked about the Old Spice Ads. On July 14 2010 these video responses by Old Spice Guy shot up in views and dominated YouTube's popular video page with 4 videos! That's pretty incredible, this page usually has popular videos from different channels with different content. It is amazing what old spice has accomplished on the web's number 2 search engine, YouTube. They have successfully used social media to create virality. They have reached the masses to sell their brand and product.

Here is one of Old Spice Guys's Video responses.